Questionnaire Analysis

The first question from my questionnaire was to document if the subject's gender was predominately male or predominately female. This is necessary as any conclusions i may draw from the sample will be affected by whether the majority of the sample is male or female. The graph itself shows that the majority of the subject's are male meaning that my conclusion will be based on a majority of male opinions.

The second question from my questionnaire was to document roughly what the subject’s age was. This is necessary as any conclusions I may draw from the sample will be affected by the samples age. The graph itself shows that the majority of my subject’s are between the ages of 16.5 – 25.5, meaning that my conclusion will be based mainly on the opinions of people who stereotypically would be classed as teenagers /students /young adults.

The third question from my questionnaire was to document roughly how often the subject’s bought music magazines. This is necessary as any conclusions I may draw from the sample will be affected by the samples buying habits. The graph itself shows that the majority of my subject’s buy a music magazine once every month, meaning that my conclusion will be based on a target audience with a buying frequency of one issue a month.

The forth question from my questionnaire was to document roughly what the main factors the subject’s take in consideration when buying music magazines. This is necessary as any conclusions I may draw from the sample will be affected by the features that influence the samples decision making in terms of purchasing a music magazine. The graph itself shows that the majority of my subject’s buy a music magazine once every month, meaning that my conclusion will be based on a target audience with a buying frequency of one issue a month.

The fifth question from my questionnaire was to document what genre my subject’s preferred. This is necessary as any conclusions I may draw from the sample will be affected by what genre of music my sample prefers as customising a music magazine to a certain genre is how a product applies to a niche in the market. The graph itself shows that the majority of my subject’s prefer rock or indie music magazine, meaning that my conclusion will factor in their taste in music.

The sixths question from my questionnaire was to document what brand/type of music magazine my subject’s would “most likely buy”. This is necessary as any conclusions I may draw from the sample will be affected by what brand/type of music magazine my sample prefers as this will aid me in deciding which existing products to deconstruct as part of my research. The graph itself shows that the majority of my subject’s prefer NME or Local music magazines, meaning that my conclusion will involve deconstructing and studying the conventions used in these types of magazines.

The seventh question from my questionnaire was to document the locations/institutions my subject’s would “most likely buy” a music magazine from. This is necessary as any conclusions I may draw from the sample will be affected by where my sample would buy their music magazines from as it will help me understand the network of distribution these types of magazine better and aid me in my evaluate later on in the blog. The graph itself shows that the majority of my subject’s buy music magazines from their local newsagents and retailers, meaning that my conclusion will involve ways in which best to distribute my final product.

Conclusion
From the results I have collected using my questionnaire I can conclude that the piece of media text I will be creating should be aimed towards a male audience between the ages of 16 & 26, I should look to make the text a ‘once-a-month’ product and give particular attention to having an attractive main central image, a good promotion and low price. The genre of the magazine should be rock or indie themed to cater for my target audiences taste in music, and I should research conventions associated with local music magazines and the NME. Researching routes of distribution will also be important in the creation of my product in particular the supply chain that links the printers with News Agents and local retailers.